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DR.DABBER
DR.DABBER
D1-01895
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YEAR
CATEGORY

(AGENCY)

(PARTNER)

(CREATIVE DIRECTOR)

(ART DIRECTOR)

(DIRECTOR)

(EDITOR)

(PRODUCER)

(STYLIST)

(PROP ARTIST)

(HAIR ARTIST)

(MAKEUP ARTIST)

(PROJECTIONS+LASER)

2022
VIDEO CAMPAIGN

BAILLAT STUDIO

LOCOMOTIVE

JS BAILAT

DUST LEBLANC

OLIVIA CHAN

OLIVIA CHAN

MARTIN LAPORTE

ROMANE BÉCHU

SOPHIE BESSETTE

TINASHE MUSARA

NAOMI TREMBLAY

ANDREW LY

ANDREW LY

PATRICK TRUDEAU

DR. DABBER IS AN AMERICAN COMPANY SPECIALIZING IN VAPORIZERS AND SMOKING ACCESSORIES. FOR THE LAUNCH OF THEIR NEWIDENTITY AND WEBSITE, THE COMPANY ENLISTED A CREATIVE TEAM TO PRODUCE CONTENT THAT REFLECTED THEIR BOLD NEW DIRECTION AND AMBITION TO BE RECOGNIZED AS AN INNOVATIVE FORCE IN THE COMPETITIVE CANNABIS INDUSTRY. THROUGH THREE30-SECOND VIDEOS, DIRECTED BY MARTIN LAPORTE, AND THREE 3D SEQUENCES, THE TEAM WAS TASKED WITH CREATING STRIKINGCONTENT TO COMPLEMENT THE WEBSITE DESIGNED BY COLLABORATORS AT LOCOMOTIVE. THE FINAL WORK WAS ADAPTED ACROSS TWOPLATFORMS: ONE FOCUSED ON ONLINE SALES AND THE OTHER ON THE UNIQUE EXPERIENCE OFFERED BY DR. DABBER.