DR. DABBER IS AN AMERICAN COMPANY SPECIALIZING IN VAPORIZERS AND SMOKING ACCESSORIES. FOR THE LAUNCH OF THEIR NEWIDENTITY AND WEBSITE, THE COMPANY ENLISTED A CREATIVE TEAM TO PRODUCE CONTENT THAT REFLECTED THEIR BOLD NEW DIRECTION AND AMBITION TO BE RECOGNIZED AS AN INNOVATIVE FORCE IN THE COMPETITIVE CANNABIS INDUSTRY. THROUGH THREE30-SECOND VIDEOS, DIRECTED BY MARTIN LAPORTE, AND THREE 3D SEQUENCES, THE TEAM WAS TASKED WITH CREATING STRIKINGCONTENT TO COMPLEMENT THE WEBSITE DESIGNED BY COLLABORATORS AT LOCOMOTIVE. THE FINAL WORK WAS ADAPTED ACROSS TWOPLATFORMS: ONE FOCUSED ON ONLINE SALES AND THE OTHER ON THE UNIQUE EXPERIENCE OFFERED BY DR. DABBER.