THE RED BULL MUSIC ACADEMY (RBMA), A GLOBAL SERIES OF MUSIC WORKSHOPS AND FESTIVALS ESTABLISHED IN 1998 BY REDBULL GMBH, RETURNED TO QUÉBEC FOR A FULL-SCALE RBMA WEEKENDER FOLLOWING THE SUCCESS OF THE 2015 ACADEMY EDITION INMONTRÉAL. FROM SEPTEMBER 21 TO 24, THE EVENT SHOWCASED A DIVERSE LINEUP OF PERFORMANCES AND UNIQUE COLLABORATIONSACROSS THE CITY.

FOR THIS EXCITING OCCASION, THE CAMPAIGN VISUALS WERE CRAFTED IN COLLABORATION WITH PHOTOGRAPHER NIK MIRUS. HISCAPTIVATING PHOTOS WERE NOT ONLY FEATURED IN THE CAMPAIGN BUT ALSO TRANSFORMED INTO STOP-MOTION GRAPHICS, ADDINGDYNAMIC ENERGY AND INNOVATION TO THE RBMA WEEKENDER EXPERIENCE.