FOR ITS SECOND EDITION, MARCHÉ SHONI—A FESTIVAL CELEBRATING THE VIBRANT CULTURE OF SHAUGHNESSY VILLAGE—PARTNEREDWITH BAILLAT STUDIO TO FURTHER DEVELOP ITS VISUAL IDENTITY. THIS YEAR’S THEME EMBRACED THE IDEA OF CONNECTION ANDCOMMUNITY, EXPRESSED THROUGH A MODULAR ILLUSTRATIVE SYSTEM. ROUNDED GEOMETRIC SHAPES WERE USED TO CRAFT PLAYFULTYPOGRAPHY AND VISUALS, REFLECTING THE MARKET’S LIGHT-HEARTED, BUBBLY, AND FUN ATMOSPHERE.